WHAT: Ad network for email newsletters. LaunchBit [ @launchbit ] pairs advertisers with publishers to target specific audiences, mainly tech entrepreneurs and developers right now.
LAUNCHERS: Elizabeth Yin, CEO [ @launchbit, LinkedIn ]. Jennifer Chin, COO.
INSPIRATION: Email marketing through the right channels can be great for direct marketers, but "doing one-off business development deals with independent email newsletters and email publications simply isn't scalable. So, we decided to build a marketplace to address this," CEO Elizabeth Yin told LAUNCH via email.
BUSINESS MODEL: Transaction fee of 25%.
CUSTOMERS/GROWTH: 14 newsletters in the marketplace including BetaLi.st and Lean Startup.
COMPETITION: For Email: ividence, FeedBlitz. More generally: AdMob, Jumptap, Mojiva, Google Adsense, ValueClick.
INVESTORS: 500 Startups
AMOUNT RAISING: Not disclosed.