WHAT: Tool for SaaS vendors and technology platforms to give their customers real-time analytics and visualizations. ReportGrid provides generalized analytics and is hosted in the cloud, so there's nothing to install or configure. Its API lets companies program analytics across multiple customer accounts with real-time reporting.
LAUNCHERS: John A. De Goes, CTO [ @jdegoes ]. Matthew T. De Goes. Jason Spinelli, COO [ @jspin5 ]
WHEN/WHERE: Founded October 2010 / Denver. Launched at TechStars Boulder Demo Day, Aug 4., 2011.
WHY: Takes too much time/money for companies to build out their own analytics. Companies spent more than $12B on analytics solutions in 2010.
BUSINESS MODEL: Tiered monthly subscriptions that range from free to $1K a month.
CUSTOMERS: Include SnapEngage and Apigee; 50 in pipeline for public beta launch.
RAISING: $500K for sales and marketing team.
ReportGrid analytics provides a breakdown based on the devices and platform used.